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Drive More Than Traffic With Search Engine Advertising


Posted by: Trace Johnson on Apr 15, 2010

“Can I get more value out of search engine marketing than traffic?” Yes! In this post I will demonstrate how search engine marketing can be the best magnifying glass your company can invest in. Search Engine Marketing - or SEM - is still a...


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Search Marketing Is Man’s Best Friend: Training Ideas



Posted by: Trace Johnson on Sep 10, 2009

A marketer’s relationship with a search engine often resembles that of a dog owner. There are hundreds of breeds to choose from and they can be a wonderful part of your life (business). They bite if they aren’t trained well, and the level...


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