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Super Bowl 2012 Advertising and Social Media Analysis


Posted by: Max Kalehoff on Feb 06, 2012

This year’s Super Bowl advertising extravaganza underscores that marketers are still pushing the envelope in digital to rise above the pack and maximize their investment in this iconic event. Marketers’ ongoing adoption of YouTube, Facebook...


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Search Marketers Poised To Dominate Exploding Growth Of Social Media Advertising


Posted by: Max Kalehoff on Apr 26, 2010

The following post also was my latest column in MediaPost . There probably isn't a single advertising or marketing communications agency today that hasn't checked the box on "social media marketing." Can you think of one that hasn't...


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Does Your Company Advertise on Mobile Networks? (Poll)


Posted by: Anna Agishtein on Feb 03, 2010

By default, Google activates your keyword campaigns against both its search and mobile networks. Have you disabled the mobile option? Take our newest poll and see how other marketers have responded. We will publish the results in our March newsletter...


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Does your Company Have a Branded Facebook or Twitter Page? (Poll)


Posted by: Anna Agishtein on Feb 03, 2010

We recently asked a sample of customers and readers: "Does your company have a branded Facebook or Twitter page?" Among 18 respondents, 50% had branded pages on Facebook and Twitter; 28% had just a branded Facebook page; 17% had neither; 6%...


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Video: Fred Wilson On Why The NYC Startup Sector Is So Great (Interesting Cafe)


Posted by: Max Kalehoff on Oct 04, 2009

We had a packed house last week for Clickable's Interesting Cafe, featuring Fred Wilson, managing partner of Union Square Ventures and author of A VC . (USV is one of Clickable's investors.) Fred's talk was on what makes the NYC startup sector...


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