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Big Data For Marketing


Posted by: Max Kalehoff on Apr 03, 2012

[An excerpt of this post also appears in MediaPost .] Big data. While it may mean something specific in data and software engineering circles, it is easy to find myriad definitions and interpretations, even from people who work in the technology industry...


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Event: Free Search Marketing Webcast on Web Analytics You Should Know


Posted by: Anna Agishtein on Jan 19, 2010

Reserve your spot for the upcoming Clickable Guru Webcast: "Web Analytics You Should Know"! Cost Per Conversion, Quality Score, Return on Ad Spend, Cost Per Click (CPC), Cost Per Thousand Impressions (CPM) - the variety of search marketing analytics...


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