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A New Kind of Branding Campaign: Bid on Your Logo (Tool Tip)

Posted by: Vernon Steward on Mar 16, 2009

Bidding on your company's logo is an inexpensive and easy way to experiment with Image ads and promote your brand....

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Filed under: ad formats, Tool Tip, Image Ads, Logo

Image Ads: “Effective CPM” and Contextual Ad Placement

Posted by: Hanny Hindi on Mar 03, 2009

A new trend in online advertising is to include fewer, more effective ads on any given page. (One place you can see this trend in action is on Hulu . All of their videos are introduced or broken up with ads, but it’s often the same ad, repeated...

Are You Ready for Google Image Ads? Or "A Picture is Worth a Thousand Words"

Posted by: Hanny Hindi on Feb 27, 2009

Buying all of the display real estate on a high-traffic site is a great way to promote your brand. Of course, doing so could cost you over half a million dollars a day, but this doesn’t mean that businesses with more modest budgets can’t use...

The Variety of Search Marketing Ad Formats

Posted by: Hanny Hindi on Feb 18, 2009

For most advertisers, “search marketing” usually means text ads appearing on search engine results pages (SERPs), and maybe a few ads appearing in a search engine’s contextual network. But while text ads account for the vast majority...

Clickable Pro Version 2.0 Integrates Emerging Google Ad Formats and Bulk Keyword Editing Across Networks

Posted by: Vernon Steward on Feb 09, 2009

As I’ve mentioned before, one of our core beliefs is that we actively listen to and respond to our customers, and this crucial feedback informs and drives our product roadmap and priorities. We take every customer interaction seriously and view...