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Image Ads: “Effective CPM” and Contextual Ad Placement


Posted by: Hanny Hindi on Mar 03, 2009

A new trend in online advertising is to include fewer, more effective ads on any given page. (One place you can see this trend in action is on Hulu . All of their videos are introduced or broken up with ads, but it’s often the same ad, repeated...


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Are You Ready for Google Image Ads? Or "A Picture is Worth a Thousand Words"


Posted by: Hanny Hindi on Feb 27, 2009

Buying all of the display real estate on a high-traffic site is a great way to promote your brand. Of course, doing so could cost you over half a million dollars a day, but this doesn’t mean that businesses with more modest budgets can’t use...


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The Variety of Search Marketing Ad Formats


Posted by: Hanny Hindi on Feb 18, 2009

For most advertisers, “search marketing” usually means text ads appearing on search engine results pages (SERPs), and maybe a few ads appearing in a search engine’s contextual network. But while text ads account for the vast majority...


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