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Creating Hotter Ad Groups in Less Time


Posted by: Andrew Bernero on May 06, 2009

So you have just compiled a large list of keywords by using a keyword suggestion tool such as Wordtracker , Google , or Trellian . And now you are trying to decide which ad groups these keywords will belong to, and whether to keep some of these keywords...


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How Many Ad Groups Do I Need?


Posted by: Ehren Reilly on Aug 07, 2008

One of the hardest things to figure out as a new Pay-Per-Click (PPC) advertiser is how to organize your accounts. Implementing the right account structure will improve the quality of your campaign, but just as importantly, it will make it easier for you...


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