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Use the "Day Of Week" Report To Make Your Week-Parting Decisions (Tool Tip)

Posted by: Hanny Hindi on Jun 22, 2009

After we first introduced the Ad Scheduling tool last summer, Tony wrote a post on our Blog detailing ways that you could use "day-parting" to turn your ads on and off with pinpoint precision: right down to 30-minute intervals. (As Vernon explained...


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Adapting Your Marketing Strategy to a Bad Economy

Posted by: Trace Johnson on Apr 15, 2009

When the economy is down, effective marketing becomes even more important to your bottom line. For online advertisers, there are many ways you can adapt search advetising to save money and lower your cost-per-acquisition. The key is to avoid running your...


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Serving Up a Fair Test of Your Ad Copy (Tool Tip)

Posted by: Vernon Steward on Mar 30, 2009

One of the first things we discussed on this blog was the importance of testing your ad copy . The slightest change to a headline or description field ( changing a call to action from “Contact Us Now” to “Contact Us Today”, for...


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Reducing Weekend Bids with Ad Scheduling (Tool Tip)

Posted by: Vernon Steward on Feb 23, 2009

Advertisers who have significantly fewer conversions on Saturdays and Sundays often use “week parting” to automatically pause their campaigns on those days, and it’s a great way to reduce low-quality (and potentially high-cost) clicks...


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When Should I Use Ad Scheduling?

Posted by: Tony Soric on Aug 28, 2008

Best practice tips on ad scheduling or what is often referred to as "day parting"....


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Clickable Updates Product Look, Redesigns Manage Section and Adds Great New Features

Posted by: Vernon Steward on Jul 28, 2008

Hi, I'm Vernon Steward, Clickable's VP of Product Management. I am excited to begin posting our product release updates to the Clickable Team blog and you will find future release updates here as well. Along with the new Clickable Community we...


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