Clickable Community

The Official Clickable Blog

The Clickable Search Engine Marketing Blog » All Tags » advertising

News, Perspectives And Insight. It’s Our Living Story.

How is Search Reshaping The Advertising Business?

Posted by: Max Kalehoff on May 12, 2009

Search advertising comprises roughly half of online advertising, and Google is the world's most profitable and revolutionary media company. Sure, we all know that! But what's not blatantly acknowledged is how search-engine marketing DNA is expanding...

Read More | Leave a Comment | Share »

Filed under: advertising, search advertising, max kalehoff, conferences, trends, insights, OMMA

Super Bowl Advertising And Search Marketing: Connecting The Dots (Video)

Posted by: Max Kalehoff on Jan 27, 2009

Post and Video by Max Kalehoff and Hanny Hindi. Advertisers getting ready to spend $3 million in return for 30 seconds of buzz? It must be time for the Super Bowl! The Super Bowl is the High Holiday of marketing, the biggest day of the year for the advertising...

Poll: Search, PPC Expected To Be Most Popular Form Of Online Advertising Among Our Readers in 2009

Posted by: Max Kalehoff on Nov 08, 2008

In October, we polled Clickable customers, newsletter subscribers and blog readers: “Which of the following types of online advertising do you use, or plan to use in the next 12 months?” The results of our unscientific poll are in, and search...

Read More | Leave a Comment | Share »

Filed under: advertising, poll, forecast, spending, recession, investment

Advertising 2.0: The Rise Of The Bionic Advertising Executive

Posted by: Max Kalehoff on Oct 01, 2008

Can machines beat humans at advertising? At Clickable, we’re passionate about the idea of empowering people with technology. Which is why we jumped all over an invitation to lead a discussion at O’Reilly’s Web 2.0 NYC conference , titled...

Best Practice: Testing Your Text Ads In Google AdWords

Posted by: Max Kalehoff on Jul 09, 2008

Ehren Reilly, a key contributor to Clickable's ActEngine, wrote a best practice on ad testing within AdWords. We wanted to share it with you below. Ehren soon will begin making personal appearances on the Official Clickable Blog. Testing Your Text...

Pain Over Complexity Will Drive Advertising Innovation

Posted by: Max Kalehoff on Jul 01, 2008

I recently wrote the following essay for MediaPost -- probing the growing complexity facing online advertisers. We recognize the problem and try to make simplicity the core driver of everything we do. One of the most difficult tasks in life is to boil...

Read More | Leave a Comment | Share »

Filed under: advertising, simplicity, innovation, technology

Connect With Clickable

Take the
5 Minute Tour

Expert Analysis of Your Search & Social Ad Campaigns

or call us at 877-775-6699 Link accounts to Clickable with monthly ad spend totaling $5,000 or more, and our expert team will identify problem areas and surface untapped revenue opportunities—FOR FREE.