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Optimizing Your Mobile AdWords Ads

Posted by: Tony Soric on Jan 20, 2010

Google is going mobile in a big way. Following the announcement of Nexus One , the official Google phone, and the acquisition of adMob , Google is ready to make some serious moves on the small screen. AdWords and Mobile Soon after the iPhone launch, Google...

Use Clickable to Instantly Copy Campaigns Within AdWords for Quick Adjustments (Tool Tip)

Posted by: Hanny Hindi on Jun 29, 2009

Many important search-marketing options are set at the campaign level, including daily budget, target network, and language and location settings. However, there may be situations where you want to adjust these settings while keeping the structure of...

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Filed under: adwords, Tool Tip, Copy Campaign

Top Five Mistakes Beginners Make in AdWords

Posted by: Andrew Bernero on Jun 25, 2009

For all marketers – novices and experts alike – successfully launching a search campaign can be challenging. There are so many factors that can influence your costs, position and conversion rate. As a result, it is difficult to build the ideal...

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Filed under: adwords, guru, negative keywords, Andrew Bernero, relevancy, google adwords, top mistakes

Position Preference in Adwords

Posted by: Tony Soric on Apr 30, 2009

Position preference is a feature in Adwords that allows advertisers to request that their ads are shown in a specified position for any given keyword. It is important to note that with position preference turned on, Google cannot guarantee that your ad...

The Grammar of Keywords in Your Google AdWords vs. Yahoo Search Marketing Account

Posted by: Ehren Reilly on Apr 23, 2009

Most people assume that the same collection of keywords in their Google, MSN, and Yahoo accounts will match the same set of queries by Google, MSN, and Yahoo users, respectively. This is not the case, because queries and keywords are not the same thing...

What is the Optimal Ad Position on a Search Results Page?

Posted by: Ehren Reilly on Dec 04, 2008

Which position is the best placement on search results pages? The optimal ad placement (a.k.a., rank, position) is an aspect of search marketing that gets a lot of attention ― probably too much ― from novice search advertisers. Most people have clear...

Google AdWords Quality Score Changes

Posted by: Ehren Reilly on Nov 05, 2008

A few days ago, Google AdWords made two major modifications to the rules that determine which ads appear in which locations on the page. While AdWords quietly makes minor tweaks and changes all the time, these major change were announced on the official...

Quickly Grow Your Keyword List and Find Additional Value in Your Keywords

Posted by: Tony Soric on Oct 31, 2008

Several posts ago, Hanny provided us with an excellent overview of the three match types available to advertisers in PPC marketing. In his post, Hanny explained the nuances of each match type including opportunities and potential pitfalls. Many advertisers...

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