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Demystifying Quality Score: How Quality Score Affects Your Business

Posted by: Hanny Hindi on Mar 22, 2010

In my last article , I tried to place Google's "Quality Score" in historical context as a technical solution to a then-new business problem. This week, it's time to get down to brass tacks and answer the question, "How does Quality...


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Demystifying Quality Score: Introduction

Posted by: Hanny Hindi on Mar 08, 2010

"Quality Score" is one of the most important and one of the least understood components of a successful Google AdWords campaign. Everything from your position on a search results page to your actual cost per click (CPC) depends upon your Quality...


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Introduction: CPC Advertising on Social Networks

Posted by: Hanny Hindi on Nov 25, 2009

In terms of total volume of text and banner ad impressions, MySpace and Facebook are the world's largest Web sites. If you run ads on Google or MSN, chances are many of your ad impressions happen on those sites. But in addition to the content-match...


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Profiting Across Search Networks: Expanding Your Reach to Microsoft adCenter

Posted by: Hanny Hindi on Nov 18, 2009

If you’ve maximized your search advertising revenues on Google and Yahoo, it's time to expand to Microsoft. Fellow Guru Trace Johnson recently outlined how to convert your AdWords campaigns to Yahoo Search Marketing . Fellow Guru Ehren Reilly...


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Profiting Across Search Networks: Expanding Your Reach to Yahoo Search Marketing

Posted by: Hanny Hindi on Nov 10, 2009

The opportunity to make money on Google AdWords is vast, but it isn’t infinite. Over the past few weeks, I’ve described one system to maximize your revenue on AdWords. Start by finding all of the traffic available for your terms. Then , gradually...


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Profiting Across Search Networks: Finding the Sweet Spot Between Traffic and Efficiency

Posted by: Hanny Hindi on Nov 03, 2009

Here’s a pretty basic problem: Price your offering too high, and your total sale volume will be low. Price it too low, on the other hand, and your margins will be too tight. The result in either case? A low overall return on investment. But somewhere...


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Profiting Across Search Networks: Determining How Much Traffic is Available

Posted by: Hanny Hindi on Oct 27, 2009

This may be an odd way to begin a series about driving revenues outside of Google AdWords, but, here goes: it makes sense to start on Google AdWords. Google’s market share in the PPC space isn’t simply a majority; it’s an overwhelmingly...


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Profiting Across Search Networks: Introduction

Posted by: Hanny Hindi on Oct 20, 2009

One of the major advantages of using Clickable Pro is the ability to expand your search advertising across networks without adding significant complexity. Clickable’s Manage section allows you to create and manage campaigns in Google AdWords, Yahoo...


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