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Protecting Your Brand Name and Trademarked Terms

Posted by: Hanny Hindi on Dec 12, 2008

A few weeks back, we discussed strategies for bidding on your brand name . As we said then, every search marketer should have a campaign built around their brand name: it’s an inexpensive method of generating high-quality traffic. Inexpensive ,...

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Filed under: best practices, guru, brand name

Bidding on Your Brand Name

Posted by: Hanny Hindi on Nov 13, 2008

When you select keywords for your search marketing campaigns, you’re trying to identify customers who want whatever it is that you have to offer. This is easier to understand if we think about “searchers” rather than “keywords...

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Filed under: best practices, guru, quality score, ActEngine, brand name

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Protecting Your Brand Name and Trademarked Terms

Bidding on Your Brand Name

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