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Google To Expand Content Network with DoubleClick

Posted by: Andrew Bernero on Oct 15, 2009

Hundreds of thousands of advertisers use PPC to grow their businesses, but display advertising also connects searchers with services that interest them. For an advertiser, display ads are critical to boosting awareness of their service. For the online...

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Filed under: google, guru, content network, Andrew Bernero

Benefits of Separating Search and Content Network Campaigns

Posted by: Trace Johnson on Nov 20, 2008

If you are new to online advertising you might not know that your ad network probably offers two different types of ad placement: search engine placement and content (contextual) advertising. Search network ads appear beside search engine results on sites...

Selecting Placement Sites in the Content Network  

Posted by: Tony Soric on Oct 03, 2008

Until recently, AdWords advertisers had little control over their content network ads. The lack of control led to untargeted ads with low conversions and high costs, especially relative to search network ads. As a result, the majority of advertisers began turning off content network ads and focusing their efforts on improving their search network ads instead....

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Filed under: adwords, guru, site placement, content network

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