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10 Bad Search Marketing Habits (Free Webcast)

Posted by: Max Kalehoff on Aug 17, 2010

Every search marketer, from novices managing their first campaigns to seasoned pros, falls into bad habits. Please join us on Thursday, August 26 at 1:00 PM EDT for our latest Guru Webcast, "10 Bad Search Marketing Habits." Clickable Guru Hanny...

The Google Remarketing Program

Posted by: Andrew Bernero on May 21, 2010

Several weeks ago, Google introduced its beta "remarketing" program to all AdWords customers. The Google remarketing program allows advertisers to show content network ads to users who have previously visited a particular area of the advertiser's...

Do Click Through Rates Influence Organic Rankings?

Posted by: Tony Soric on May 07, 2010

As reported on Search Engine Land, Google recently enhanced their Webmaster Tools . Google is now disclosing organic click-through rates (CTRs) for top keywords in various positions directly in Webmaster Tools. This new addition to the Webmaster Tool...

Drive More Than Traffic With Search Engine Advertising

Posted by: Trace Johnson on Apr 15, 2010

“Can I get more value out of search engine marketing than traffic?” Yes! In this post I will demonstrate how search engine marketing can be the best magnifying glass your company can invest in. Search Engine Marketing - or SEM - is still a...

Overlooked On-Page SEO Elements

Posted by: Tony Soric on Mar 25, 2010

In my previous article I described the value of Meta Tags in driving organic rankings. In this article, I will review some other secondary "on-page" elements that — if utilized properly — can also help your site rank more effectively...

Coping with Variation in Online Ad Tracking: Part 2 - Conversion Tracking Discrepancies

Posted by: Ehren Reilly on Mar 18, 2010

One of the most important components of an effective search marketing campaign is conversion tracking . With a few simple snippets of code, you can track the networks, keywords, and ads that generate desired conversion events on your Web site, and then...

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Filed under: guru, Ehren Reilly, Online ad tracking discrepancies

Coping with Variation in Online Ad Tracking: Part 1 - Click and Visit Discrepancies

Posted by: Ehren Reilly on Mar 11, 2010

Tools like Google Analytics allow you to track visits to your Web site. A javascript tracking code snippet placed on every page of your site checks every incoming visitor for information about where they came from and whether they've been to your...

How To Build Landing Pages That Convert: Free Webcast

Posted by: Max Kalehoff on Feb 23, 2010

Please join us ( Signup Here ) on Tuesday, March 16, 2010 for a free Webcast on how to build Web landing pages that convert and drive business. Choosing keywords and writing effective ad copy are both essential skills for search marketing success. But...

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Filed under: guru, Webcasts

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