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Building Landing Pages that Convert (Webcast Recording)

Posted by: Hanny Hindi on Mar 16, 2010

Thank you everyone for joining us today for our live Webcast "Building Landing Pages that Convert." If you missed the live event, be sure to watch the recording . You can also download the entire Power Point presentation . Choosing keywords...


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Building Landing Pages That Convert: Design Basics

Posted by: Penny Sudtunyarat on Oct 13, 2009

Over the past month and a half, I’ve read each of Hanny’s weekly posts about building effective landing pages. In fact, I got to read them before just about anybody else. As Clickable’s graphic designer, it’s my job (among many...


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Building Landing Pages That Convert: The Role of Your Homepage

Posted by: Hanny Hindi on Oct 07, 2009

Search the Web, flip through guides , and nearly every bit of advice about your homepage will make the same assumption: it’s the first page users will visit. Perhaps. But, then again, perhaps not. As any site owner can attest, a significant amount...


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Building Landing Pages That Convert: Facilitating a Frictionless Conversion

Posted by: Hanny Hindi on Sep 29, 2009

Over the past few weeks, we’ve reviewed some of the fundamental features of an effective landing page . An effective landing page needs to do (at least) four things. The first three are: 1) Identify a User’s Problem : The first thing a landing...


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Building Landing Pages That Convert: Identifying a User’s Problem

Posted by: Hanny Hindi on Sep 08, 2009

In his very useful book AdWords for Dummies, Howie Jacobsen distinguishes between three different types of landing pages: “ Product-focused landing pages :” For users who know exactly what they’re looking for. “ Concept-focused...


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Building Landing Pages That Convert: Introduction

Posted by: Hanny Hindi on Aug 31, 2009

As our Clickable Pro customers know well, we make it easier to manage pay per click campaigns by acting as a “ trusted advisor ” to search marketers. However, Clickable offers more extensive services as well. With Clickable Platform , we not...


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Changes to the AdWords Display URL Policy

Posted by: Jonathan Betz on Feb 23, 2009

Google just announced a new policy about display URLs that will go into effect this week. As Emel Mutlu has explained on the Inside AdWords blog , Google has “made the decision to disallow multiple display URL domains within a single ad group. Going...


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Super Bowl Advertising And Search Marketing: Connecting The Dots (Video)

Posted by: Max Kalehoff on Jan 27, 2009

Post and Video by Max Kalehoff and Hanny Hindi. Advertisers getting ready to spend $3 million in return for 30 seconds of buzz? It must be time for the Super Bowl! The Super Bowl is the High Holiday of marketing, the biggest day of the year for the advertising...


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