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Top Five Mistakes Beginners Make in AdWords

Posted by: Andrew Bernero on Jun 25, 2009

For all marketers – novices and experts alike – successfully launching a search campaign can be challenging. There are so many factors that can influence your costs, position and conversion rate. As a result, it is difficult to build the ideal...

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Filed under: adwords, guru, negative keywords, Andrew Bernero, relevancy, google adwords, top mistakes

Creating Hotter Ad Groups in Less Time

Posted by: Andrew Bernero on May 06, 2009

So you have just compiled a large list of keywords by using a keyword suggestion tool such as Wordtracker , Google , or Trellian . And now you are trying to decide which ad groups these keywords will belong to, and whether to keep some of these keywords...

Using Google Suggest for Keyword Research

Posted by: Tony Soric on Mar 09, 2009

In 2008 Google introduced Google Suggest to enhance the search experience. Google Suggest allows users to fine-tune their search queries and explore related keyword phrases. The interface is so intuitive that in many cases it can actually reduce the number...

Stop Wasting Money! How to Find the Right Negative Keywords for your Campaigns

Posted by: Tony Soric on Nov 30, 2008

If your search marketing campaign contains broad or phrase matched terms you may be wasting a significant portion of your budget on irrelevant clicks. Most PPC advertisers focus a majority of their time building keyword lists but fail to recognize the...