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Demystifying Quality Score: How Quality Score Affects Your Business

Posted by: Hanny Hindi on Mar 22, 2010

In my last article , I tried to place Google's "Quality Score" in historical context as a technical solution to a then-new business problem. This week, it's time to get down to brass tacks and answer the question, "How does Quality...

Demystifying Quality Score: Introduction

Posted by: Hanny Hindi on Mar 08, 2010

"Quality Score" is one of the most important and one of the least understood components of a successful Google AdWords campaign. Everything from your position on a search results page to your actual cost per click (CPC) depends upon your Quality...

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Filed under: best practices, quality score

Event: Free Search Marketing Webcast On Improving Quality Score

Posted by: Max Kalehoff on Dec 08, 2009

The "Quality Score" is at once one of the most important and one of the least understood components of a successful Google AdWords campaign. That’s why you can’t miss the next Clickable Guru Webcast For Better Search Marketing, featuring...

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Filed under: guru, quality score, Webcasts

Adapting Your Marketing Strategy to a Bad Economy

Posted by: Trace Johnson on Apr 15, 2009

When the economy is down, effective marketing becomes even more important to your bottom line. For online advertisers, there are many ways you can adapt search advetising to save money and lower your cost-per-acquisition. The key is to avoid running your...

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Filed under: ad scheduling, guru, quality score, ActEngine

Changes to the AdWords Display URL Policy

Posted by: Jonathan Betz on Feb 23, 2009

Google just announced a new policy about display URLs that will go into effect this week. As Emel Mutlu has explained on the Inside AdWords blog , Google has “made the decision to disallow multiple display URL domains within a single ad group. Going...

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Filed under: best practices, google, ad groups, quality score, landing pages, urls

Improving Quality Score by Reducing Landing Page Load Time

Posted by: Hanny Hindi on Feb 05, 2009

Along with your bid, your Quality Score determines where your ads will appear on search engine results pages (SERPs), and how much you’ll pay every time somebody clicks on them. Unlike your bid, however, the Quality Score is not a value you can...

Optimizing Landing Pages to Improve Your Quality Score

Posted by: Trace Johnson on Dec 18, 2008

Improving Quality Score means improving relevance: if your offering directly address a searcher’s need, that will most likely be reflected in a high Quality Score. Just as this applies to writing effective ad copy, it applies to building effective...

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Filed under: guru, quality score, landing pages

Bidding on Your Brand Name

Posted by: Hanny Hindi on Nov 13, 2008

When you select keywords for your search marketing campaigns, you’re trying to identify customers who want whatever it is that you have to offer. This is easier to understand if we think about “searchers” rather than “keywords...

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