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Drive More Than Traffic With Search Engine Advertising

Posted by: Trace Johnson on Apr 15, 2010

“Can I get more value out of search engine marketing than traffic?” Yes! In this post I will demonstrate how search engine marketing can be the best magnifying glass your company can invest in. Search Engine Marketing - or SEM - is still a...


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Surge In Search Advertising Among SMBs Signals Economic Recovery

Posted by: Max Kalehoff on Mar 31, 2010

One of the great things about Clickable is the intelligence provided by our platform, where marketers and agencies of all sizes manage their search advertising investments. We regularly analyze aggregate spending behavior -- including many small, midsize...


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Profiting Across Search Networks: Finding the Sweet Spot Between Traffic and Efficiency

Posted by: Hanny Hindi on Nov 03, 2009

Here’s a pretty basic problem: Price your offering too high, and your total sale volume will be low. Price it too low, on the other hand, and your margins will be too tight. The result in either case? A low overall return on investment. But somewhere...


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Search Marketing Is Man’s Best Friend: Training Ideas


Posted by: Trace Johnson on Sep 10, 2009

A marketer’s relationship with a search engine often resembles that of a dog owner. There are hundreds of breeds to choose from and they can be a wonderful part of your life (business). They bite if they aren’t trained well, and the level...


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How is Search Reshaping The Advertising Business?

Posted by: Max Kalehoff on May 12, 2009

Search advertising comprises roughly half of online advertising, and Google is the world's most profitable and revolutionary media company. Sure, we all know that! But what's not blatantly acknowledged is how search-engine marketing DNA is expanding...


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Search Advertising Trends For Q4 2008 And Outlook For Q1 2009

Posted by: Max Kalehoff on Jan 20, 2009

Search Advertising Trends For Q4 2008 And Outlook For Q1 2009 Following are our observations of the 2008 Q4 U.S. search-advertising marketplace, along with outlook for 2009 Q1. These insights reflect Clickable’s unique visibility into the spending...


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What is the Optimal Ad Position on a Search Results Page?

Posted by: Ehren Reilly on Dec 04, 2008

Which position is the best placement on search results pages? The optimal ad placement (a.k.a., rank, position) is an aspect of search marketing that gets a lot of attention ― probably too much ― from novice search advertisers. Most people have clear...


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Free Webcast On How to Survive the Economic Meltdown & Succeed This Holiday Season

Posted by: Max Kalehoff on Nov 18, 2008

Hanny and Keith recently posted critical search marketing strategies for companies to succeed this holiday season. If you found those tips helpful, then you should definitely sign up for Keith's free Webcast, moderated by Kevin Newcomb, managing editor...


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