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New Year's Resolution: Drop Your 10 Worst Search Marketing Habits

Posted by: Ehren Reilly on Jan 14, 2009

It's a new year, and, as always, an opportunity to reflect on things we might do better in the year to come. This time of year, many of us resolve to drop our bad habits or pick up good ones, both in our personal and professional lives. In the spirit...

Keyword Insertion: Putting Keywords into Your Search Ads

Posted by: Ehren Reilly on Oct 09, 2008

The fundamental task of marketing and sales is to convince people that they want your product. Usually, this is a two part process: Figure out what exactly people want. Show them that your product or service meets those needs. The first part of this ...

Poll: Click Fraud Concern

Posted by: Max Kalehoff on Jul 14, 2008

Last month, we asked customers if you’re concerned about click fraud. The result: 94% are concerned to some degree. Specifically, 13% are “slightly concerned,” 30% are “somewhat concerned,” 23% are “very concerned,”...

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Filed under: sem, search, click fraud, monitoring

Best Practice: Testing Your Text Ads In Google AdWords

Posted by: Max Kalehoff on Jul 09, 2008

Ehren Reilly, a key contributor to Clickable's ActEngine, wrote a best practice on ad testing within AdWords. We wanted to share it with you below. Ehren soon will begin making personal appearances on the Official Clickable Blog. Testing Your Text...