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10 Bad Search Marketing Habits (Free Webcast)

Posted by: Max Kalehoff on Aug 17, 2010

Every search marketer, from novices managing their first campaigns to seasoned pros, falls into bad habits. Please join us on Thursday, August 26 at 1:00 PM EDT for our latest Guru Webcast, "10 Bad Search Marketing Habits." Clickable Guru Hanny...

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Filed under: best practices, sem, search, guru

Keyword Insertion: Putting Keywords into Your Search Ads

Posted by: Ehren Reilly on Oct 09, 2008

The fundamental task of marketing and sales is to convince people that they want your product. Usually, this is a two part process: Figure out what exactly people want. Show them that your product or service meets those needs. The first part of this ...

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Filed under: best practices, sem, search, guru, dki

Poll: Most Popular Search Conferences

Posted by: Max Kalehoff on Sep 08, 2008

Last month we asked you: “Which conferences do you attend to learn about search?” The results of our informal poll (n=43) are in: 45% of total votes went to Search Engine Strategies; PubCon 32%; Search Marketing Expo 7%; ad:tech 7%; MediaPost...

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Filed under: sem, manage, conferences, ppc, poll

Search Technology Demo Extravaganza At Next SEMPO NY Meetup

Posted by: Max Kalehoff on Jul 22, 2008

Click here to check out The SEMPO New York Meetup! Our next SEMPO New York Meetup is scheduled for July 30 at 6:30pm at the Microsoft offices.The July 28 RSVP deadline is approaching, and we have almost a hundred members confirmed with space for 130....

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Filed under: technology, sem, sempo, demo, clickable, hittail, search advertising, ramp digital

Poll: Click Fraud Concern

Posted by: Max Kalehoff on Jul 14, 2008

Last month, we asked customers if you’re concerned about click fraud. The result: 94% are concerned to some degree. Specifically, 13% are “slightly concerned,” 30% are “somewhat concerned,” 23% are “very concerned,”...

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Filed under: sem, search, click fraud, monitoring

Best Practice: Testing Your Text Ads In Google AdWords

Posted by: Max Kalehoff on Jul 09, 2008

Ehren Reilly, a key contributor to Clickable's ActEngine, wrote a best practice on ad testing within AdWords. We wanted to share it with you below. Ehren soon will begin making personal appearances on the Official Clickable Blog. Testing Your Text...

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Filed under: advertising, sem, adwords, google, search, testing

ForbesTV Features Clickable

Posted by: Max Kalehoff on Jul 07, 2008

ForbesTV recently interviewed our CEO, David Kidder, along with executives from Google and Yahoo, on how small and midsize businesses can win with paid search. Nice little video. Check it out here .

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Filed under: david kidder, video, best practices, forbes, sem