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Posted by: David S. Kidder on Sep 09, 2008

When we started Clickable, we wanted to introduce simplicity to the online advertising segment that needed it most: small and midsize advertisers. It turned out the demand for simplicity is prevalent throughout an advertiser's lifecycle, from the...


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Pain Over Complexity Will Drive Advertising Innovation


Posted by: Max Kalehoff on Jul 01, 2008

I recently wrote the following essay for MediaPost -- probing the growing complexity facing online advertisers. We recognize the problem and try to make simplicity the core driver of everything we do. One of the most difficult tasks in life is to boil...


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