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Advertising 2.0: The Rise Of The Bionic Advertising Executive

Posted by: Max Kalehoff on Oct 01, 2008

Can machines beat humans at advertising? At Clickable, we’re passionate about the idea of empowering people with technology. Which is why we jumped all over an invitation to lead a discussion at O’Reilly’s Web 2.0 NYC conference , titled...

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Filed under: simplicity, innovation, technology, product updates, david kidder, newsforce, launch, roadmap, partners, enterprise, lexisnexis

Search Technology Demo Extravaganza At Next SEMPO NY Meetup

Posted by: Max Kalehoff on Jul 22, 2008

Click here to check out The SEMPO New York Meetup! Our next SEMPO New York Meetup is scheduled for July 30 at 6:30pm at the Microsoft offices.The July 28 RSVP deadline is approaching, and we have almost a hundred members confirmed with space for 130....

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Filed under: technology, sem, sempo, demo, clickable, hittail, search advertising, ramp digital

Pain Over Complexity Will Drive Advertising Innovation

Posted by: Max Kalehoff on Jul 01, 2008

I recently wrote the following essay for MediaPost -- probing the growing complexity facing online advertisers. We recognize the problem and try to make simplicity the core driver of everything we do. One of the most difficult tasks in life is to boil...

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Filed under: advertising, simplicity, innovation, technology