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Advertising 2.0: The Rise Of The Bionic Advertising Executive

Posted by: Max Kalehoff on Oct 01, 2008

Can machines beat humans at advertising? At Clickable, we’re passionate about the idea of empowering people with technology. Which is why we jumped all over an invitation to lead a discussion at O’Reilly’s Web 2.0 NYC conference , titled...

The Art & Science Behind Clickable's Recommendation Engine

Posted by: Jonathan Betz on Sep 14, 2008

Hello everyone, I am Jonathan Betz, an Engineering Director here at Clickable. Max asked me to take a moment to introduce myself and tell you a little bit about where we’re going with Clickable’s recommendation system, the ActEngine. Let me...

Our LexisNexis Partnership

Posted by: David S. Kidder on Sep 09, 2008

When we started Clickable, we wanted to introduce simplicity to the online advertising segment that needed it most: small and midsize advertisers. It turned out the demand for simplicity is prevalent throughout an advertiser's lifecycle, from the...

Search Technology Demo Extravaganza At Next SEMPO NY Meetup

Posted by: Max Kalehoff on Jul 22, 2008

Click here to check out The SEMPO New York Meetup! Our next SEMPO New York Meetup is scheduled for July 30 at 6:30pm at the Microsoft offices.The July 28 RSVP deadline is approaching, and we have almost a hundred members confirmed with space for 130....

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Filed under: technology, sem, sempo, demo, clickable, hittail, search advertising, ramp digital

Pain Over Complexity Will Drive Advertising Innovation

Posted by: Max Kalehoff on Jul 01, 2008

I recently wrote the following essay for MediaPost -- probing the growing complexity facing online advertisers. We recognize the problem and try to make simplicity the core driver of everything we do. One of the most difficult tasks in life is to boil...

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Filed under: advertising, simplicity, innovation, technology

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