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Serving Up a Fair Test of Your Ad Copy (Tool Tip)


Posted by: Vernon Steward on Mar 30, 2009

One of the first things we discussed on this blog was the importance of testing your ad copy . The slightest change to a headline or description field ( changing a call to action from “Contact Us Now” to “Contact Us Today”, for...


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How Do I Test My Search Marketing Ads?


Posted by: Hanny Hindi on Aug 14, 2008

There are many ways to test ad variations in Google AdWords. This post describes one of my favorite methods for getting the best ad possible. When creating text ads at the beginning of a campaign you should try out two very different ads. (To make sure...


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Best Practice: Testing Your Text Ads In Google AdWords


Posted by: Max Kalehoff on Jul 09, 2008

Ehren Reilly, a key contributor to Clickable's ActEngine, wrote a best practice on ad testing within AdWords. We wanted to share it with you below. Ehren soon will begin making personal appearances on the Official Clickable Blog. Testing Your Text...


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