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Surge In Search Advertising Among SMBs Signals Economic Recovery

Posted by: Max Kalehoff on Mar 31, 2010

One of the great things about Clickable is the intelligence provided by our platform, where marketers and agencies of all sizes manage their search advertising investments. We regularly analyze aggregate spending behavior -- including many small, midsize...

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Filed under: trends, forecast, Analysis

Borrell Associates and Clickable Present The Economics Of Local Search Advertising - Free Webcast

Posted by: Max Kalehoff on Aug 19, 2009

Sign Up Now To Reserve Your Spot As we recently announced , Borrell Associates released seminal research that examines challenges and opportunities around the $5.3 billion local search advertising industry. The report , "Economics of Local Search...

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Filed under: sempo, events, trends, insights

How is Search Reshaping The Advertising Business?

Posted by: Max Kalehoff on May 12, 2009

Search advertising comprises roughly half of online advertising, and Google is the world's most profitable and revolutionary media company. Sure, we all know that! But what's not blatantly acknowledged is how search-engine marketing DNA is expanding...

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Filed under: advertising, search advertising, max kalehoff, conferences, trends, insights, OMMA

Search Advertising Trends For Q4 2008 And Outlook For Q1 2009

Posted by: Max Kalehoff on Jan 20, 2009

Search Advertising Trends For Q4 2008 And Outlook For Q1 2009 Following are our observations of the 2008 Q4 U.S. search-advertising marketplace, along with outlook for 2009 Q1. These insights reflect Clickable’s unique visibility into the spending...

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Filed under: search advertising, trends, holidays

Poll: 70% Of Readers Manage Search With An In-House Specialist

Posted by: Max Kalehoff on Oct 07, 2008

In September, we polled Clickable customers and readers: “Who manages your company's search and pay-per-click advertising campaigns?” The results of our unscientific poll are in: 70% in-house specialist; 18% freelance consultant; 6% agency...

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Filed under: poll, agency, consultant, trends, in-house

U.S. Financial Crisis Impacts Search Marketing And Online Advertising Trends

Posted by: Max Kalehoff on Oct 06, 2008

Members of our team are often sought for their views on the search-marketing world – from customers, partners, analysts and reporters. In addition to general analysis, we enjoy sharing aggregate insights about the small-and-midsize advertiser sector...

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