The Clickable Search Engine Marketing Blog

These are exciting times for the Facebook Developer ecosystem, and Clickable is proud to announce that we've been accepted into Facebook's new Preferred Marketing Developer (PMD) program, receiving a PMD Badge in Ads development. The program is an evolution of Facebook's API programs management, and is a merging of its Preferred Developer Consultant (PDC) program and Marketing API Program (MAP). According to Facebook, companies accepted into the PMD program "must demonstrate an ongoing high-standard of excellence" and "have clearly demonstrated unique capabilities that help marketers scale and achieve efficiency, and extend measurably beyond the functionality of Facebook's native tools."

Clickable was one of the first three premier technology companies invited to join Facebook's original Ads API beta class, and we're excited to continue our tradition of excellence in Ads development with the PMD program. In a few short weeks, Clickable will also fully integrate with Facebook's Insights API. As Facebook's platform has shifted over the years, Clickable has continued to evolve alongside Facebook. While Clickable came from a focus on optimizing and managing Facebook Ads campaigns, over the past year we've introduced a number of new products that place the emphasis on real-time data and intelligence across social and search channels, including our brand new widget dashboard.

Our upcoming integration with the Insights API will allow us to surface recommendations and opportunities in your Facebook content strategy. We will also be able to incorporate with the Ads API to measure and amplify successful Page content, giving marketers the power to leverage Facebook's breadth of reach and Clickable's leading ads optimization engine. As we continue to build out our deep integration with Facebook's Ads and Insights APIs, our real-time dashboard will connect with other sources of data, from display to site analytics, and ultimately give a clear picture of cross-channel social ROI. If you'd like to learn more about Clickable's Facebook API integration or would like to learn how Clickable can help with your social marketing strategy, please let us know.