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<?xml-stylesheet type="text/xsl" href="http://www.clickable.com/utility/FeedStylesheets/rss.xsl" media="screen"?><rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" xmlns:wfw="http://wellformedweb.org/CommentAPI/"><channel><title>Poll: Online Marketers Seek Attribution Beyond The Last Click</title><link>http://www.clickable.com/advertising/blogs/clickableblog/archive/2009/09/13/poll-online-marketers-seek-attribution-beyond-the-last-click.aspx</link><description>We recently asked the Clickable community, including marketers, agencies, newsletter subscribers and Blog readers: &amp;ldquo;Are you interested in attribution models to optimize your investment in online advertising?&amp;rdquo; Among 183 respondents, 46% say</description><dc:language>en</dc:language><generator>Telligent Evolution Platform Developer Build (Build: 40623.6204)</generator><item><title>The Dapper Blog &amp;raquo; Clickable: Only 48% of Marketers Have an Attribution Model</title><link>http://www.clickable.com/advertising/blogs/clickableblog/archive/2009/09/13/poll-online-marketers-seek-attribution-beyond-the-last-click.aspx#1761</link><pubDate>Wed, 16 Sep 2009 19:29:24 GMT</pubDate><guid isPermaLink="false">c5e5dd70-6f17-4da5-9647-92d9c01a68d5:1761</guid><dc:creator>The Dapper Blog » Clickable: Only 48% of Marketers Have an Attribution Model</dc:creator><description>&lt;p&gt;Pingback from &amp;nbsp;The Dapper Blog &amp;raquo; Clickable: Only 48% of Marketers Have an Attribution Model&lt;/p&gt;
&lt;img src="http://www.clickable.com/aggbug.aspx?PostID=1761" width="1" height="1"&gt;</description></item><item><title>Adobe Buys Omniture; Rubicon Project Buys Audience Targeting;</title><link>http://www.clickable.com/advertising/blogs/clickableblog/archive/2009/09/13/poll-online-marketers-seek-attribution-beyond-the-last-click.aspx#1755</link><pubDate>Wed, 16 Sep 2009 13:11:58 GMT</pubDate><guid isPermaLink="false">c5e5dd70-6f17-4da5-9647-92d9c01a68d5:1755</guid><dc:creator>Adobe Buys Omniture; Rubicon Project Buys Audience Targeting;</dc:creator><description>&lt;p&gt;Pingback from &amp;nbsp;Adobe Buys Omniture; Rubicon Project Buys Audience Targeting;&lt;/p&gt;
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