Stop Wasting Money! How to Find the Right Negative Keywords for your Campaigns

re: Stop Wasting Money! How to Find the Right Negative Keywords for your Campaigns

Anonymous — Thu, 14 Jan 2010 16:33:54 GMT

I find it interesting that search marketers have reason to criticize the search query report given the overwhelming advantages this report has, if used correctly. Having analyzed query data extensively over long and short periods, I have not found an instance where "other unique queries" has contributed more than a few percent of overall impressions and clicks (even with CTR's of 50% + for these "other" queries). This has been true for advertisers spending $5mm + p/a and advertisers spending under $100k p/a across a number of industries.

Out of curiosity, have you ever done a count of how many exact match queries - which simply denotes that the keyword exists in the group/campaign either as broad/phrase/exact - are triggering ads and compared that to the number of keywords in your portfolio? In addition to this this have you ever looked at the cost of queries that are not actively being managed i.e. do not exist in the campaign/group that the ad was triggered against?

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Best Virtual Advertising » Blog Archive » Stop Wasting Money! How to Find the Right Negative Keywords for …

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