Attribution Platform for Mobile App Publishers

Clickable platform enables mobile app publishers to track attribution. 

Measuring the performance of marketing investments is hard for mobile app publishers. With data stored across disparate marketing channels, app publishers do not have a global view. Clickable takes all the marketing data from all sources including mobile analytics tools, AppAnnie, Facebook, MoPub, AdMob, receipts from Itunes and offline data to give publishers up to the minute view of what’s important. Clickable made it easy for the app publishers to uncover opportunities for growth and optimization of their customer acquisition campaigns.

Benefits

  • Create Customer Insights and New Growth
    • Understand individual consumer lifecycles and product portfolio usage.
    • Track social connections throughout customer lifecycles to ensure tactics build product consideration, increase existing product spend and develop more high-value customer advocates.
    • Develop unified customer profiles to your most valuable customers, and inform future marketing investments.
  • Drive More Customer Connections
    • Target segments more efficiently using multivariate testing and phased campaigns.
    • Respond more quickly to your most valuable customers.
  • Optimize content performance
    • Understand how to create compelling content via machine-driven insights and optimization.
    • Maximize return on high-performance social content across different product lines, regions and languages through content syndication.