Clickable ActEngine™ generates bid and budget recommendations based on your specific revenue goals. Set a Cost Per Acquisition (CPA) or Return on Ad Spend (ROAS) goal, and we’ll help you meet it.
To ensure your campaigns are optimized to the fullest, the Pro Tool's ActEngine™ can accept recommendations for you. This is what goal-based optimization is all about.
A high Quality Score will lead to better performance and lower costs. Our ActEngine™ will weed out low-performance keywords and ads, and improve your Quality Score.
Unlike pure bid management solutions, the Pro Tool's ActEngine™ also provides qualitative recommendations, such as best practices for capitalizing ad copy or managing content network campaigns.