There are two ways that you can add keywords to your ad groups.
To add keywords manually, use the Quick Keyword tool. Simply type a list of keywords into the text field. Make sure to add only one keyword or keyword phrase per line.
When you enter your keywords, you can indicate the match type for each keyword:
· For exact matches, enter the keyword or keyword phrase in square brackets, such as: [office supplies].
· For phrase matches, enter the keyword or keyword phrase in quotation marks, such as: "office supplies".
· For broad matches, enter the keyword or keyword phrase by themselves, such as: office supplies.
· For negative keywords, place a minus sign before the keyword, such as: office.
For more information on match types, see the chapter on Editing Keyword Match Types in this section. For more information about negative keywords, see the help for Managing Negative Keywords.
If you would like suggestions for keywords to include in your ad group, use the Keyword tool. This wizard generates a list of suggested keywords based on destination URLs for ads in your ad group as well as on other factors. To select items from the list of suggestions, simply click on the suggested keyword in the box on the left, and then click the Select link to add it. To add all the suggested keywords, click Select All. If you add a keyword by mistake or decide later to remove it, click on the keyword you would like to remove in the box on the right and then click Remove. To start over, click Remove All.
You can also enter a keyword or URL and then click Suggest to add keywords based on that keyword or URL to the suggested list below.
Once you have made your selections, click the Save button to complete adding the keywords to your ad group.