Facebook is among the world's largest Web sites, and it has its own proprietary, bid-based advertising platform. Facebook Pay Per Click (PPC) ads allow you to promote your brand and directly target customers with great precision. In the past, pay-per-click Facebook ads needed to be created one-by-one. With our spreadsheet-based social advertising tool and Facebook Advertising Suite (Beta), you can easily create and upload pay-per-click Facebook ads in bulk, overcoming friction that has prevented many marketers from experimenting with social advertising at a large scale.