June 16, 2015

More Posts Don’t Necessarily Lead to More Fans: Sports

As a corollary to a previous white paper on the relationship between the number of posts and engagement in social media in the consumer industry, we have gathered data for the sports world. Take a look at our results here: NFL Teams In the NFL the team that posts the most, among the teams that
June 9, 2015

Want More Fans? Don’t Post More Often

Clickable studied multiple industries and a lot of major consumer brands, comparing the number of posts that those brands had made in relation to their number of social media fans. In most industries, we found that the number of posts that a brand has made doesn’t necessarily translate into more fans. We studied the social
Read more
  • banks, consumer brands, Facebook, fans, fast food, followers, food brands, instagram, posts, pre-own cars, social media, television, user posts,
March 17, 2015

Next Generation Marketing Solutions with Clickable and Oracle

The Clickable Team, led by LookSmart CEO, Michael Onghai and COO John Raven recently dropped by Oracle’s Campus to talk about how the two companies are working together towards delivering high performance analytics dashboards for various  industries. You can find out more about the Clickable/Oracle partnership here.
February 7, 2015

How to Make Sense of all the Social Clutter

Sramana Mitra, founder of One Million by One Million (1M/1M), gave us a nice write-up on our ROI dashboards: “Social networking has captured the imagination of users and businesses alike. More and more businesses today are using the social web for marketing.According to the CMO Survey, spending on social media outlets such as Facebook and Twitter,
November 20, 2014

Sramana Mitra Profiles Our Clickable — the Marketing Analytics Company

The team at 1 Million by 1 Million Blog profiled Clickable under Deal Radar today: “… The new Clickable has recently launched Clickable Marketing ROI dashboard, which allows clients to combine paid marketing analytics (e.g., Facebook Ads, Google Ads, YouTube Ads, etc) with earned marketing analytics (e.g., Facebook, Twitter, Instagram, YouTube marketing KPI’s, etc) on
November 1, 2014

NBA Face-Off!

Basketball has officially started, and whether you’re a sports enthusiast, or apathetic to hoops, you’re likely interested in the social stats. Today we are going to pit the Western Conference vs the Eastern conference. Which teams have the greatest Facebook presence? Who engages their fans the most?  Western Conference: The LA Lakers, by a huge
Read more
  • facebook dashboard, instagram dashboard, social campaign performance, social dashboard, social performance, twitter dashboard, youtube dashboard,
September 12, 2014

Have You Tried Facebook Ad Scheduling?

Facebook’s Ad Scheduling has been out for over a month now – and it’s wonderful. Here is a brief run down and a few suggestions on ways to use this feature. Ad scheduling allows you to start and stop campaigns at specific times, regardless of time zone. For example, an Ad Set scheduled to shut
August 28, 2014

How to Turn Facebook into a Lead Generation Machine Pt. 3

Over the last year and a half Clickable collaborated with a large, well-known Enterprise Business-to-Business (B2B) software brand on their Facebook advertising.  This is the third post in our series of B2B marketing tips. New to the series? Catch up with Part 1 and 2!   Tactic #5: Segment Your Remarketing to Get More Leads
August 20, 2014

14 Responses to Bing Ads Bid Modifiers and Unified Campaigns across Devices

Like us, you probably celebrated too soon about Bing’s ability to target mobile separately from desktop. Bing has recently announced they are sacrificing greater control across devices in favor of “complete compatibility” with Google AdWords. It appears Bing felt managing pay-per-click campaigns across different platforms was too difficult for their advertisers. SearchEngineLand quoted David Pann,
August 19, 2014

Multi-Device Marketing with Facebook Ads

On August 13, Facebook announced cross-device reporting support for Facebook Ads. As a company that deals with a lot of Facebook advertising, this is a welcome development. It adds a layer of clarity towards our internal attribution models. If this is your first time to encounter cross-device reporting, the premise is simple. All your customers
Older Posts >>