
August 20, 2014
14 Responses to Bing Ads Bid Modifiers and Unified Campaigns across Devices
Like us, you probably celebrated too soon about Bing’s ability to target mobile separately from desktop. Bing has recently announced they are sacrificing greater control across devices in favor of “complete compatibility” with Google AdWords. It appears Bing felt managing pay-per-click campaigns across different platforms was too difficult for their advertisers. SearchEngineLand quoted David Pann,