Hi,
I'm Vernon Steward, Clickable's VP of Product Management. I am excited to begin posting our product release updates to the Clickable Team blog and you will find future release updates here as well.
Along with the new Clickable Community we just launched, there are several exciting
new product updates and features to tell you about.
Community & Product Unite
We believe the Clickable Community
and Product should be an integrated, powerful experience, so here’s what we’ve
done:
- Common Design: We updated the product’s look to make it more open,
inviting and consistent with our new community.
- Integrated Navigation: We have made it easy to switch between the
community and the product with one integrated navigation
bar. Dashboard,
Act,
Manage
and Analyze
are found on the sub-navigation
of the ‘Pro’ tab. ‘Pro’ represents the Clickable Professional product, part of
our growing product suite.
- Help Becomes University: Help and Settings also move to the
sub-navigation bar, but Help will now link to the University section in
community, which has been updated with the latest information from today’s
release.
Big Product Updates
We issue a new product release every four
weeks to make Clickable better for you – based largely on your feedback. Our
late July release has many important features to make you more effective:
- Redesigned Manage Section: We redesigned the Manage
section so it is even easier to create and manage
campaigns, ad
groups, ads,
keywords
and placements.
- Bulk Actions: We introduced bulk-action buttons to help you save
time. Now you can pause, un-pause or delete multiple campaigns at once, or set
bids and destination URLs across many keywords with one click.
- Placement-Based Campaigns: Google AdWords users now can view, create
and manage placement-based
campaigns in the Manage
section, placing ads on targeted URLs.
- Ad Scheduling: An innovative click and drag interface lets you
quickly set Ad
Scheduling, selecting the days and times when your campaigns will run.
- Ad Serving: You now can customize Ad
Serving to run ads on an even rotation or optimize them to show better
performing ads more often.
- Expanded Manage Grid: We expanded the Manage grid to include
conversion data and destination URLs, streamlined the interface by linking to
the Tools above each relevant section, and integrated a date-range selector to
make it easy to view performance over time.
- New Summary And Trend Graphs: We added summaries
and trend
chart to the top of the Account, Campaign and Ad Group-level management
pages to show you all key summary information at a glance.
- Improved Status. More detailed status options will appear for each
element in the Manage grid: an ‘in progress’ icon will indicate elements that
have been changed in Clickable but have not yet synchronized with the ad
networks (which happen every 10 minutes).
We look forward to hearing from you. Please let us know if you have any feedback.