When we started
Clickable, we wanted to introduce simplicity to the online advertising segment that needed it most: small and midsize advertisers. It turned out the demand
for simplicity is prevalent throughout an advertiser's lifecycle, from the
first dollar spent, until the stage where online advertising becomes a central growth
strategy. About nine months ago, as we were quietly releasing a limited
commercial release of our Clickable Pro product for direct advertisers, we
realized demand for a simple yet highly scalable platform for agencies and enterprise
service providers to deliver search marketing to their smaller and midsize
clients. So we built one based on our core technologies.
It is with great pride that today we are announcing our first Clickable enterprise
partnership. LexisNexis and
Clickable have partnered to offer an end-to-end Internet marketing solution for
law firms interested in lead generation using online paid search techniques.
We've built a highly scalable platform that delivers completely
white-labeled services that include: legal search engine marketing expertise; instant
activation and results; analytics, optimization and reporting.
Clickable is transforming lead generation for small and midsize businesses with
the first solution to make search marketing simple.
This venture with LexisNexis, a global information provider, demonstrates
the simplicity, scale and effectiveness in which Clickable can enable premium
industry service providers and agencies to build their own SEM businesses.
This partnership follows Clickable's recent $14.5 million series B
funding, which we're using to accelerate Clickable's momentum as the preeminent
advertising solution for small and midsize marketers.
We have the good fortune of working with a highly talented team inside
Clickable, but it's important to credit the imagination and directional
thinking of the LexisNexis team in launching this solution. We're honored to be
working with their talented search team.
We strive to be disciplined and deliberate with our communications to the
market. You won't see us make a monthly cadence of self-important news on small
product features, conference attendance or speaking, or tertiary news coverage.
However, you'll continue to see a pattern of meaningful actions: partnerships, products
and awards that illustrate we have moved from a great idea to a reality.
As always, we'll
continue to work closely with our community of customers and partners to
transform online advertising on the core tenet of simplicity. We look forward
to achieving that vision with you.
Warm regards,
David, Clickable Co-Founder, CEO