Our original vision for Clickable was to make search advertising simple for small-to-medium size businesses. We released our flagship Pro tool to help marketers who struggle with the complexities of managing search advertising effectively across multiple search advertising networks.
Our core vision of simplifying search is as strong as ever, but a funny thing happened on the way: we found that simplicity appealed to a much wider range of users. Who knew? Not only small businesses and beginners, but also larger and more sophisticated marketers and agencies began seeking out Clickable to take their search efforts to the next level and cure their search marketing pain.
Clickable has been evolving with our customers. We keep it simple and help beginners master the basics quickly, and our Assist team can get them up and running in no time. But we’re also helping customers mature their knowledge, technique and sophistication. Our product roadmap has always been driven by customer input and collaboration, and we are now focusing on helping customers on that journey up the expertise ladder.
Agencies represent a case where the complexity of managing multiple accounts can be crippling from a cost and time perspective. We figured that if we can solve some of these ‘highest complexity’ problems for agencies by providing great tools, we would benefit all of our customers, both large and small, newbies and experts.
With that brief history, we are excited to introduce Clickable Pro Version 2.1, a robust release full of great new features that comes hot on the heels of our major Version 2.0 release earlier this year. In v2.1 we have introduced three core features that help both agencies and marketers be more confident, successful and profitable with search marketing.
Customized Reporting empowers marketers and agencies to report on key business metrics instantly and with great flexibility. They can create custom, white-labeled reports for a wide range of campaign performance metrics, across search-engine networks, with drag-and-drop ease. Reports include high-gloss, one-click, exportable PDF templates, as well as multi-tab spreadsheet reports featuring custom metrics, and pre-packed Excel reports with intuitive charts and graphs.
Automated Campaign Optimization: ActEngine™ is Clickable’s secret sauce, delivering just the right mix of qualitative and quantitative recommendations based on business goals. Now advertisers can customize recommendation settings and optimize campaign conversions round-the-clock by auto-accepting bid and quality score recommendations. ActEngine™ recommendations have been shown to improve account performance for customers in 90% of all cases.
As always, Clickable is a marketer’s trusted advisor, with 24-hour Customer Support via email, live chat and phone - and an extensive Community of advertisers and marketing professionals. For marketers and agencies that need extra help getting started, our Clickable Assist team delivers tiered packages of managed services to ensure immediate success.
Please try out Clickable Pro and let us know what you think. We’re always listening so we can constantly improve.
Finally, we’ve created a short video tour showcasing the new features in Clickable Pro v2.1.