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Take Advantage of ActEngine Recommendations While Managing Keywords in Bulk (Tool Tip)

Posted by: Hanny Hindi on Jul 27, 2009

Last week, I introduced a new column that is now available in the Keyword Filter and Bulk Edit tool: “ Last Modified Date ,” which makes it easy to distinguish keyword performance before and after the most recent bid adjustment. As I mentioned...


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Let Clickable’s ActEngine Automatically Optimize Your Campaigns Round-the-Clock (Tool Tip)

Posted by: Hanny Hindi on Jun 01, 2009

Our goal at Clickable, as one of our earliest customers put it, is to be your "trusted advisor" in search marketing. The vast majority of our advice comes in the form of ActEngine™ recommendations, which range from best practices like...


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Never Let Keyword Matching Cost You Money (Tool Tip)

Posted by: Hanny Hindi on Apr 20, 2009

As if keyword selection wasn't enough work, you need to set a “match type” for every keyword in your ad groups. I have already discussed keyword match types in detail in our Best Practices tutorial, so I’ll be focusing on a single...


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Adapting Your Marketing Strategy to a Bad Economy

Posted by: Trace Johnson on Apr 15, 2009

When the economy is down, effective marketing becomes even more important to your bottom line. For online advertisers, there are many ways you can adapt search advetising to save money and lower your cost-per-acquisition. The key is to avoid running your...


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How to Profit Using Clickable’s ActEngine

Posted by: Jonathan Betz on Nov 30, 2008

The ActEngine is Clickable’s proprietary recommendation and optimization system for Search Engine Marketing (SEM). It forms the core of Clickable’s ability to make you better, smarter, and faster at managing your advertising campaigns. The...


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Bidding on Your Brand Name

Posted by: Hanny Hindi on Nov 13, 2008

When you select keywords for your search marketing campaigns, you’re trying to identify customers who want whatever it is that you have to offer. This is easier to understand if we think about “searchers” rather than “keywords...


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Introducing Clickable Conversion Tracking To Help Our Customers Achieve Greater Profitability In Search Advertising

Posted by: Munish Gandhi on Nov 10, 2008

When David and I wrote our first line of Clickable code in 2006, it was always our belief that our ability to help our customers succeed in search advertising would rely on collecting and analyzing the right data. That’s why I’m excited to...


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The Clickable Recommendation Engine Gets Even Better

Posted by: Jonathan Betz on Oct 19, 2008

Earlier this month, I took some time to drop by SMX East , Danny Sullivan’s conference for Search Engine Marketers. There, like everywhere I go these days, people were talking about the economy. More specifically, people were talking about how the...


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