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Yahoo! Rolls Out Network Distribution Control

Posted by: Andrew Bernero on Feb 18, 2010

With the forthcoming Microsoft-Yahoo partnership , advertisers may be wondering whether Yahoo! still cares about search. The answer, according to the Yahoo! Search Marketing Blog , is a resounding "Yes." In fact, Yahoo! recently rolled out several...

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Tags: Yahoo, Andrew Bernero, Network Distribution

Optimizing Google Search Campaigns Through Network Syndication

Posted by: Andrew Bernero on Jan 21, 2010

When you advertise on Google, you can target many more searchers than those who use Google.com. Over the years Google’s ad serving has grown from search-queried ads on Google.com, to syndicated search results on portals, contextual targeting on...

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Tags: Andrew Bernero, Google Ad Sitelinks, New Google Ad Formats

Capture Your Latent Conversions

Posted by: Andrew Bernero on Nov 19, 2009

An online conversion, whether it’s a lead, a sale, or a newsletter signup, is a crucial performance metric that search engine marketers must be able to track and have access to. Fortunately, Google AdWords, Yahoo Search Marketing and Microsoft adCenter...

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Tags: conversion tracking, Andrew Bernero, Latent Conversions, many per click, 1 per click

Google To Expand Content Network with DoubleClick

Posted by: Andrew Bernero on Oct 15, 2009

Hundreds of thousands of advertisers use PPC to grow their businesses, but display advertising also connects searchers with services that interest them. For an advertiser, display ads are critical to boosting awareness of their service. For the online...

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Tags: google, guru, content network, Andrew Bernero

Get a Head Start On Holiday Search Campaigns

Posted by: Andrew Bernero on Sep 04, 2009

It is said that ‘the early bird gets the worm.’ When it comes to holiday shopping, this applies to shoppers and advertisers alike. But what makes this year more interesting is Google’s new position on using branded, trademarked terms...

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Tags: guru, holidays, Andrew Bernero, online retailers, holiday shopping, black friday

Introducing The AdWords Bid Simulator

Posted by: Andrew Bernero on Aug 12, 2009

Recently, news of a new feature in Google that has been integrated into some advertisers’ accounts has surfaced on the web. Just last week, Google confirmed the rollout of this exciting new feature on the AdWords blog . What Exactly Does The AdWords...

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Tags: guru, Andrew Bernero, google bid simulator, cpc estimates

Top Five Mistakes Beginners Make in AdWords

Posted by: Andrew Bernero on Jun 25, 2009

For all marketers – novices and experts alike – successfully launching a search campaign can be challenging. There are so many factors that can influence your costs, position and conversion rate. As a result, it is difficult to build the ideal...

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Tags: adwords, guru, negative keywords, Andrew Bernero, relevancy, google adwords, top mistakes

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