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Ehren Reilly
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Coping with Variation in Online Ad Tracking: Part 1 - Click and Visit Discrepancies
Posted by:
Ehren Reilly
on
Mar 11, 2010
Tools like Google Analytics allow you to track visits to your Web site. A javascript tracking code snippet placed on every page of your site checks every incoming visitor for information about where they came from and whether they've been to your...
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The Basics Of Social Media Advertising
Posted by:
Max Kalehoff
on
Feb 10, 2010
If you're interested in opportunities to grow your business by advertising on Facebook and MySpace, be sure to join our Webcast on Wednesday, February 17, 2010, at 1:00pm EDT. Sign up here . With nearly half a billion combined users, Facebook and...
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Effective Ad Creative for Hyper-Targeted Social Network Ads
Posted by:
Ehren Reilly
on
Dec 22, 2009
This article is part four of a four-part series on social network advertising. Get caught up on my three earlier posts below: CPC Advertising on Social Networks Hyper-Targeted Ads on Social Networks Should You Advertise Directly on a Social Network? So...
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Social Media PPC Advertising
Should You Advertise Directly On a Social Network?
Posted by:
Ehren Reilly
on
Dec 10, 2009
This article is part three of a four-part series on social network advertising. Get caught up on my previous two articles below. Hyper-Targeted Ads on Social Networks Should You Advertise Directly on a Social Network? Social networks like MySpace and...
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PPC Advertising on Social Networks
Hyper-targeted Ads on Social Networks
Posted by:
Ehren Reilly
on
Nov 05, 2009
This article is the second in a four-part series on social network advertising. Get caught up on my previous article below. CPC Advertising on Social Networks Search engines succeed by identifying a good match between a user's query and a relevant...
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Yahoo Content Network Pricing Based on Conversion Rates
Posted by:
Ehren Reilly
on
Sep 10, 2009
Today, Yahoo has announced a major change to the way they price their Content network. Starting now, cost per click will be based on their “assessment of the performance of traffic coming from sources within our distribution network [i.e., the Content...
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Using Google Insights for Search to Plan Your Campaigns
Posted by:
Ehren Reilly
on
Aug 27, 2009
The log of a single person's search-query history is like a diary of their thoughts and desires in machine-readable format. But when aggregated over a population of hundreds of millions of search engine users and plotted against time, the log of a...
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SEO Best Practices for Paid Search and Social Media
Posted by:
Ehren Reilly
on
Jul 16, 2009
A few months ago, Clickable Guru Hanny Hindi blogged about basic SEO best practices that help boost landing pages for paid search. In my post, I'd like to explain how these same best practices will benefit not just your paid search and SEO efforts...
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