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Considering Small Business Local Search Advertising?

Posted by: Trace Johnson on Nov 12, 2009

Driving local business is one of the great benefits of search engine marketing. You can target ads to a several-block radius in most major cities. And you can reach customers looking for products or services in your own town. Local search advertising...

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Tags: guru, local advertising, Trace Johnson

 Search Marketing Is Man’s Best Friend: Training Ideas 

Posted by: Trace Johnson on Sep 10, 2009

A marketer’s relationship with a search engine often resembles that of a dog owner. There are hundreds of breeds to choose from and they can be a wonderful part of your life (business). They bite if they aren’t trained well, and the level...

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Tags: search advertising, guru, Trace Johnson

Should I Advertise Online?

Posted by: Trace Johnson on Aug 13, 2009

If you have something you want to promote or to sell, then the answer to, “should I be advertising online” is yes. The real question is, “Should I be advertising online now?” The answer is: you already are. Now - there are exceptions...

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Tags: guru, Trace Johnson, Advertise online

How To Avoid A Google Blacklisting

Posted by: Trace Johnson on Jul 31, 2009

There are many ways to increase your Google Page Rank and Quality Score . Doing so helps lower your costs per click and improves your paid search ad performance. The great thing is, the same principles that are used to improve Quality Scores for your...

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Tags: guru, Trace Johnson

Site Search, Sales Reps, and other Resources to Find What You Should be Advertising For

Posted by: Trace Johnson on Jun 12, 2009

Sometimes when you hit a wall optimizing your existing keyword terms, it is time to look for new advertising opportunities. That is when I return to the drawing board and begin the search for new keywords and Web sites. I will outline a few of the strategies...