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News, Perspectives And Insight. It’s Our Living Story.

Posted by: Andrew Bernero on May 06, 2009

So you have just compiled a large list of keywords by using a keyword suggestion tool such as Wordtracker , Google , or Trellian . And now you are trying to decide which ad groups these keywords will belong to, and whether to keep some of these keywords...

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Tags: guru, ad groups, negative keywords, Andrew Bernero, creating ad groups, Excel, Microsoft Excel

Changes to the AdWords Display URL Policy

Posted by: Jonathan Betz on Feb 23, 2009

Google just announced a new policy about display URLs that will go into effect this week. As Emel Mutlu has explained on the Inside AdWords blog , Google has “made the decision to disallow multiple display URL domains within a single ad group. Going...

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Tags: best practices, google, ad groups, quality score, landing pages, urls

Quickly Grow Your Keyword List and Find Additional Value in Your Keywords

Posted by: Tony Soric on Oct 31, 2008

Several posts ago, Hanny provided us with an excellent overview of the three match types available to advertisers in PPC marketing. In his post, Hanny explained the nuances of each match type including opportunities and potential pitfalls. Many advertisers...

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Tags: adwords, ad groups, match types, keywords

How Many Ad Groups Do I Need?

Posted by: Ehren Reilly on Aug 07, 2008

One of the hardest things to figure out as a new Pay-Per-Click (PPC) advertiser is how to organize your accounts. Implementing the right account structure will improve the quality of your campaign, but just as importantly, it will make it easier for you...