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How is Search Reshaping The Advertising Business?

Posted by: Max Kalehoff on May 12, 2009

Search advertising comprises roughly half of online advertising, and Google is the world's most profitable and revolutionary media company. Sure, we all know that! But what's not blatantly acknowledged is how search-engine marketing DNA is expanding...

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Tags: advertising, search advertising, max kalehoff, conferences, trends, insights, OMMA

Super Bowl Advertising And Search Marketing: Connecting The Dots (Video)

Posted by: Max Kalehoff on Jan 27, 2009

Post and Video by Max Kalehoff and Hanny Hindi. Advertisers getting ready to spend $3 million in return for 30 seconds of buzz? It must be time for the Super Bowl! The Super Bowl is the High Holiday of marketing, the biggest day of the year for the advertising...

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Tags: advertising, video, landing pages, reprise media, super bowl

Poll: Search, PPC Expected To Be Most Popular Form Of Online Advertising Among Our Readers in 2009

Posted by: Max Kalehoff on Nov 08, 2008

In October, we polled Clickable customers, newsletter subscribers and blog readers: “Which of the following types of online advertising do you use, or plan to use in the next 12 months?” The results of our unscientific poll are in, and search...

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Tags: advertising, poll, forecast, spending, recession, investment

Advertising 2.0: The Rise Of The Bionic Advertising Executive

Posted by: Max Kalehoff on Oct 01, 2008

Can machines beat humans at advertising? At Clickable, we’re passionate about the idea of empowering people with technology. Which is why we jumped all over an invitation to lead a discussion at O’Reilly’s Web 2.0 NYC conference , titled...