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Burson-Marsteller (Case Study: Clickable Assist)

Posted by: Hanny Hindi on Feb 25, 2010

Burson-Marsteller is one of the largest public relations and advertising firms in the world, a pioneer that has been in the business for over 50 years. Its online services are provided by Proof Digital Media, one of the first groups to bring a digital...

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Tags: case study, Center for Public Leadership, Harvard Kennedy School

Exclusively Home / Southern Imperial: Two Very Different Businesses Two Very Different Goals (Case Study)

Posted by: Hanny Hindi on Aug 12, 2009

Stanley Valiulis manages search marketing for two very different businesses: Exclusively Home, an online, modern home retail site, and Southern Imperial, a fifty-year old business that provides fixtures to some of the largest brick-and-mortar retailers...

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Tags: case study, Southern Imperial, Exclusively Home

Navtrak: Homing In On Actionable Search Marketing Analytics (Case Study)

Posted by: Hanny Hindi on May 05, 2009

Navtrak, Inc. is in the business of collecting large amounts of data - specifically, GPS route information for companies with large fleets - and translating it into "actionable information." When Rod Whisner at Navtrak needed to translate his...

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Tags: case study, Navtrak

Scaling Local Online Advertising For Large Franchise Companies (Case Study)

Posted by: Max Kalehoff on May 01, 2009

David recently introduced Clickable Platform , our scalable white-label technology infrastructure for companies that manage online advertising for many local businesses. So far, we've received positive feedback from key analysts and press, including...

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Tags: case study, Clickable Platform, Franchise Company Solutions, local advertising

eNanny Source: Using Clickable Assist to Move from Agencies and Automation to Self-Managed Search Marketing

Posted by: Hanny Hindi on Mar 16, 2009

Steve Lampert began his nanny-sourcing agency as an offline business in 1994, and has run eNanny Source as a purely online business since 2001. After running a simple set of campaigns with automated bid management tools and agency support, Steve decided...

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Tags: case study

Leisure Living: Lapping Up the Benefits of Clickable

Posted by: Hanny Hindi on Dec 03, 2008

Pool Supply Retailer Leisure Living provides their customers with everything from floats and filters to full installations. They generate a significant portion of their revenue online, especially through search engine marketing (SEM). Gamal Jamil, Leisure...