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Coping with Variation in Online Ad Tracking: Part 1 - Click and Visit Discrepancies

Posted by: Ehren Reilly on Mar 11, 2010

Tools like Google Analytics allow you to track visits to your Web site. A javascript tracking code snippet placed on every page of your site checks every incoming visitor for information about where they came from and whether they've been to your...

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Tags: guru, Ehren Reilly, Online ad tracking discrepancies

Demystifying Quality Score: Introduction

Posted by: Hanny Hindi on Mar 08, 2010

"Quality Score" is one of the most important and one of the least understood components of a successful Google AdWords campaign. Everything from your position on a search results page to your actual cost per click (CPC) depends upon your Quality...

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Tags: best practices, quality score

Clickable Pro New Version Introduces Powerful Campaign Bulk Upload And Report Scheduling

Posted by: Vernon Steward on Mar 06, 2010

We're delighted to announce new innovations and features to Clickable Pro that will help your business survive and thrive by simplifying search advertising. Try it out! Second, join us for a special Webcast this Thursday to learn how to take advantage...

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Tags: product updates, conversion tracking, Yahoo, reporting, top features, bulk upload

How Web 2.0 Forecasted Clean Technology, Featuring David Schatsky

Posted by: Max Kalehoff on Mar 04, 2010

Reserve Your Seat Here Join us March 24 at Clickable NYC headquarters for our next Interesting Café featuring David Schatsky, principal at Green Research and former president of JupiterResearch. Following the sale of his company to Forrester Research...

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Tags: Interesting Cafe, David Schatsky, Web 2.0

The Basics of Social Media Advertising (Webcast Recording)

Posted by: Ehren Reilly on Mar 01, 2010

Thank you to those of you who joined us Wednesday, February 17 for our live Webcast "The Basics of Social Media Advertising." If you missed the live Webcast, be sure to watch the recording here . You can also download the presentation power...

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Tags: Webcast Recording

Poll: Do You Calculate a Revenue Attribution Window for Your Conversions?

Posted by: Anna Agishtein on Mar 01, 2010

Do you calculate a revenue attribution window for your conversions? Take our newest poll and see how other marketers have responded. We will publish the results in our April newsletter.