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Google To Expand Content Network with DoubleClick

Posted by: Andrew Bernero on Oct 15, 2009

Hundreds of thousands of advertisers use PPC to grow their businesses, but display advertising also connects searchers with services that interest them. For an advertiser, display ads are critical to boosting awareness of their service. For the online...

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Tags: google, guru, content network, Andrew Bernero

Perspective On The Microsoft-Yahoo Deal

Posted by: Max Kalehoff on Jul 29, 2009

The new search partnership between Microsoft and Yahoo is an important event in the search marketing industry. We'd like to boil down the facts and provide some early Clickable perspective as this news unfolds. What Happened? Microsoft and Yahoo have...

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Tags: google, guru, Tony Soric, Ad Copy Trademark Restrictions

Clickable Co-Moderates SEMPO Data Stories Meetup at Google Offices

Posted by: Anna Agishtein on May 19, 2009

At Google’s offices in New York this Thursday, our own Max Kalehoff, co-moderated the SEMPO Data Stories Meetup with Dave Fall from Google, and Sara Holoubek, SEMPO’s NY chapter president. The event was attended by over 200 search-marketing...

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Tags: google, SEMPO Meetup

Google Launches Interest-Based Advertising

Posted by: Jonathan Betz on Mar 12, 2009

Yesterday morning, Google announced the beta launch of a new targeting mechanism based on user interests. The New York Times and Search Engine Land both provided great coverage of the high-level points. Here at Clickable, we want to highlight some key...

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Tags: google, privacy, targeting

Changes to the AdWords Display URL Policy

Posted by: Jonathan Betz on Feb 23, 2009

Google just announced a new policy about display URLs that will go into effect this week. As Emel Mutlu has explained on the Inside AdWords blog , Google has “made the decision to disallow multiple display URL domains within a single ad group. Going...

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Tags: best practices, google, ad groups, quality score, landing pages, urls

Changes To Google's Quality Score

Posted by: Max Kalehoff on Sep 16, 2008

Google recently announced changes to its quality score, so we’d like to share what this means for Clickable’s customers. First, what is quality score and how does Clickable address it? Google’s quality score is a dynamic variable calculated...

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Tags: product updates, google, quality score, recommendations, ActEngine

The Art & Science Behind Clickable's Recommendation Engine

Posted by: Jonathan Betz on Sep 14, 2008

Hello everyone, I am Jonathan Betz, an Engineering Director here at Clickable. Max asked me to take a moment to introduce myself and tell you a little bit about where we’re going with Clickable’s recommendation system, the ActEngine. Let me...