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Borrell Associates and Clickable Present The Economics Of Local Search Advertising - Free Webcast

Posted by: Max Kalehoff on Aug 19, 2009

Sign Up Now To Reserve Your Spot As we recently announced , Borrell Associates released seminal research that examines challenges and opportunities around the $5.3 billion local search advertising industry. The report , "Economics of Local Search...

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Tags: sempo, events, trends, insights

Clickable’s Analysis Of Bing

Posted by: Max Kalehoff on Jun 19, 2009

Inspired by Fred Wilson and our own Clickable SEM Guru Ehren , the team at Clickable decided to test Bing , Microsoft’s new search engine, for a week and then report our results. In fact, we installed the Bing add-on for Firefox , the browser engine...

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Tags: Microsoft, insights, Bing

Borrell Research Prompting Transparency And Innovation In Local Search Advertising

Posted by: David S. Kidder on Jun 18, 2009

We believe that with more transparency, better technology, and properly managed customer expectations, the local search advertising industry can scale and profit more rapidly. The endgame is observable advertising performance that drives satisfaction...

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Tags: insights, local advertising, Borrell Research Report

How is Search Reshaping The Advertising Business?

Posted by: Max Kalehoff on May 12, 2009

Search advertising comprises roughly half of online advertising, and Google is the world's most profitable and revolutionary media company. Sure, we all know that! But what's not blatantly acknowledged is how search-engine marketing DNA is expanding...

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Tags: advertising, search advertising, max kalehoff, conferences, trends, insights, OMMA

Free Webcast On How to Survive the Economic Meltdown & Succeed This Holiday Season

Posted by: Max Kalehoff on Nov 18, 2008

Hanny and Keith recently posted critical search marketing strategies for companies to succeed this holiday season. If you found those tips helpful, then you should definitely sign up for Keith's free Webcast, moderated by Kevin Newcomb, managing editor...