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Building Landing Pages That Convert: Design Basics

Posted by: Penny Sudtunyarat on Oct 13, 2009

Over the past month and a half, I’ve read each of Hanny’s weekly posts about building effective landing pages. In fact, I got to read them before just about anybody else. As Clickable’s graphic designer, it’s my job (among many...

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Tags: best practices, landing pages, Penny Sudtunyarat

Building Landing Pages That Convert: The Role of Your Homepage

Posted by: Hanny Hindi on Oct 07, 2009

Search the Web, flip through guides , and nearly every bit of advice about your homepage will make the same assumption: it’s the first page users will visit. Perhaps. But, then again, perhaps not. As any site owner can attest, a significant amount...

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Tags: best practices, landing pages

Building Landing Pages That Convert: Introduction

Posted by: Hanny Hindi on Aug 31, 2009

As our Clickable Pro customers know well, we make it easier to manage pay per click campaigns by acting as a “ trusted advisor ” to search marketers. However, Clickable offers more extensive services as well. With Clickable Platform , we not...

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Tags: best practices, landing pages, Hanny Hindi

Changes to the AdWords Display URL Policy

Posted by: Jonathan Betz on Feb 23, 2009

Google just announced a new policy about display URLs that will go into effect this week. As Emel Mutlu has explained on the Inside AdWords blog , Google has “made the decision to disallow multiple display URL domains within a single ad group. Going...

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Tags: best practices, google, ad groups, quality score, landing pages, urls

Super Bowl Advertising And Search Marketing: Connecting The Dots (Video)

Posted by: Max Kalehoff on Jan 27, 2009

Post and Video by Max Kalehoff and Hanny Hindi. Advertisers getting ready to spend $3 million in return for 30 seconds of buzz? It must be time for the Super Bowl! The Super Bowl is the High Holiday of marketing, the biggest day of the year for the advertising...