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Profiting Across Search Networks: Finding the Sweet Spot Between Traffic and Efficiency

Posted by: Hanny Hindi on Nov 03, 2009

Here’s a pretty basic problem: Price your offering too high, and your total sale volume will be low. Price it too low, on the other hand, and your margins will be too tight. The result in either case? A low overall return on investment. But somewhere...

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Tags: best practices, search advertising

 Search Marketing Is Man’s Best Friend: Training Ideas 

Posted by: Trace Johnson on Sep 10, 2009

A marketer’s relationship with a search engine often resembles that of a dog owner. There are hundreds of breeds to choose from and they can be a wonderful part of your life (business). They bite if they aren’t trained well, and the level...

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Tags: search advertising, guru, Trace Johnson

How is Search Reshaping The Advertising Business?

Posted by: Max Kalehoff on May 12, 2009

Search advertising comprises roughly half of online advertising, and Google is the world's most profitable and revolutionary media company. Sure, we all know that! But what's not blatantly acknowledged is how search-engine marketing DNA is expanding...

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Tags: advertising, search advertising, max kalehoff, conferences, trends, insights, OMMA

Search Advertising Trends For Q4 2008 And Outlook For Q1 2009

Posted by: Max Kalehoff on Jan 20, 2009

Search Advertising Trends For Q4 2008 And Outlook For Q1 2009 Following are our observations of the 2008 Q4 U.S. search-advertising marketplace, along with outlook for 2009 Q1. These insights reflect Clickable’s unique visibility into the spending...

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Tags: best practices, search advertising, ppc, insights, holidays, recession, assist, search engine watch, keith hong, kevin newcomb

Search Technology Demo Extravaganza At Next SEMPO NY Meetup

Posted by: Max Kalehoff on Jul 22, 2008

Click here to check out The SEMPO New York Meetup! Our next SEMPO New York Meetup is scheduled for July 30 at 6:30pm at the Microsoft offices.The July 28 RSVP deadline is approaching, and we have almost a hundred members confirmed with space for 130....

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Tags: technology, sem, sempo, demo, clickable, hittail, search advertising, ramp digital