The fundamental task of marketing and sales is to convince people that they want your product. Usually, this is a two part process: Figure out what exactly people want. Show them that your product or service meets those needs. The first part of this ...
Last month we asked you: “Which conferences do you attend to learn about search?” The results of our informal poll (n=43) are in: 45% of total votes went to Search Engine Strategies; PubCon 32%; Search Marketing Expo 7%; ad:tech 7%; MediaPost...
Click here to check out The SEMPO New York Meetup! Our next SEMPO New York Meetup is scheduled for July 30 at 6:30pm at the Microsoft offices.The July 28 RSVP deadline is approaching, and we have almost a hundred members confirmed with space for 130....
Last month, we asked customers if you’re concerned about click fraud. The result: 94% are concerned to some degree. Specifically, 13% are “slightly concerned,” 30% are “somewhat concerned,” 23% are “very concerned,”...
Ehren Reilly, a key contributor to Clickable's ActEngine, wrote a best practice on ad testing within AdWords. We wanted to share it with you below. Ehren soon will begin making personal appearances on the Official Clickable Blog. Testing Your Text...
ForbesTV recently interviewed our CEO, David Kidder, along with executives from Google and Yahoo, on how small and midsize businesses can win with paid search. Nice little video. Check it out here .