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New Year's Resolution: Drop Your 10 Worst Search Marketing Habits

Posted by: Ehren Reilly on Jan 14, 2009

It's a new year, and, as always, an opportunity to reflect on things we might do better in the year to come. This time of year, many of us resolve to drop our bad habits or pick up good ones, both in our personal and professional lives. In the spirit...

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Tags: best practices, sem, search, guru

Keyword Insertion: Putting Keywords into Your Search Ads

Posted by: Ehren Reilly on Oct 09, 2008

The fundamental task of marketing and sales is to convince people that they want your product. Usually, this is a two part process: Figure out what exactly people want. Show them that your product or service meets those needs. The first part of this ...

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Tags: best practices, sem, search, guru, dki

Poll: Most Popular Search Conferences

Posted by: Max Kalehoff on Sep 08, 2008

Last month we asked you: “Which conferences do you attend to learn about search?” The results of our informal poll (n=43) are in: 45% of total votes went to Search Engine Strategies; PubCon 32%; Search Marketing Expo 7%; ad:tech 7%; MediaPost...

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Tags: sem, manage, conferences, ppc, poll

Search Technology Demo Extravaganza At Next SEMPO NY Meetup

Posted by: Max Kalehoff on Jul 22, 2008

Click here to check out The SEMPO New York Meetup! Our next SEMPO New York Meetup is scheduled for July 30 at 6:30pm at the Microsoft offices.The July 28 RSVP deadline is approaching, and we have almost a hundred members confirmed with space for 130....

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Tags: technology, sem, sempo, demo, clickable, hittail, search advertising, ramp digital

Poll: Click Fraud Concern

Posted by: Max Kalehoff on Jul 14, 2008

Last month, we asked customers if you’re concerned about click fraud. The result: 94% are concerned to some degree. Specifically, 13% are “slightly concerned,” 30% are “somewhat concerned,” 23% are “very concerned,”...

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Tags: sem, search, click fraud, monitoring

Best Practice: Testing Your Text Ads In Google AdWords

Posted by: Max Kalehoff on Jul 09, 2008

Ehren Reilly, a key contributor to Clickable's ActEngine, wrote a best practice on ad testing within AdWords. We wanted to share it with you below. Ehren soon will begin making personal appearances on the Official Clickable Blog. Testing Your Text...

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Tags: advertising, sem, adwords, google, search, testing

ForbesTV Features Clickable

Posted by: Max Kalehoff on Jul 07, 2008

ForbesTV recently interviewed our CEO, David Kidder, along with executives from Google and Yahoo, on how small and midsize businesses can win with paid search. Nice little video. Check it out here .

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Tags: david kidder, video, best practices, forbes, sem