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Last week, I introduced a new column that is now available in the Keyword Filter and Bulk Edit tool: “ Last Modified Date ,” which makes it easy to distinguish keyword performance before and after the most recent bid adjustment. As I mentioned at the end of that Tool Tip, another new field...
Our goal at Clickable, as one of our earliest customers put it, is to be your "trusted advisor" in search marketing. The vast majority of our advice comes in the form of ActEngine™ recommendations, which range from best practices like creating brand-targeted campaigns to suggestions about...
As if keyword selection wasn't enough work, you need to set a “match type” for every keyword in your ad groups. I have already discussed keyword match types in detail in our Best Practices tutorial, so I’ll be focusing on a single detail: using the ActEngine to include more “precise”...
When the economy is down, effective marketing becomes even more important to your bottom line. For online advertisers, there are many ways you can adapt search advetising to save money and lower your cost-per-acquisition. The key is to avoid running your campaigns on auto-pilot. Instead, you should actively...
The ActEngine is Clickable’s proprietary recommendation and optimization system for Search Engine Marketing (SEM). It forms the core of Clickable’s ability to make you better, smarter, and faster at managing your advertising campaigns. The ActEngine was developed by our team of experts who...
When you select keywords for your search marketing campaigns, you’re trying to identify customers who want whatever it is that you have to offer. This is easier to understand if we think about “searchers” rather than “keywords.” Keywords can be ambiguous, but searchers aren’t...
When David and I wrote our first line of Clickable code in 2006, it was always our belief that our ability to help our customers succeed in search advertising would rely on collecting and analyzing the right data. That’s why I’m excited to announce our introduction this week of Clickable...
Earlier this month, I took some time to drop by SMX East , Danny Sullivan’s conference for Search Engine Marketers. There, like everywhere I go these days, people were talking about the economy. More specifically, people were talking about how the economy will impact search marketing. In one of...
Google recently announced changes to its quality score, so we’d like to share what this means for Clickable’s customers. First, what is quality score and how does Clickable address it? Google’s quality score is a dynamic variable calculated for each of your search advertising keywords...
Hello everyone, I am Jonathan Betz, an Engineering Director here at Clickable. Max asked me to take a moment to introduce myself and tell you a little bit about where we’re going with Clickable’s recommendation system, the ActEngine. Let me share a little of my background. I joined Clickable...