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Burson-Marsteller is one of the largest public relations and advertising firms in the world, a pioneer that has been in the business for over 50 years. Its online services are provided by Proof Digital Media, one of the first groups to bring a digital component into public relations. David Brooks, director...
Clickable makes search advertising simple, instant, and profitable. Of course, Clickable also provides me with income and health insurance and office space so you may not want to take my word for it—at least not without some supporting evidence. How's this? In 2008, Clickable was the onMedia...
A landing page should make an offer. This statement should seem so utterly obvious, so breathtakingly banal, that there’s no point in making it explicit. And yet: how many times have you clicked on a search ad, made your way to an advertiser’s landing page, and gotten ― confused? Hundreds...
As our Clickable Pro customers know well, we make it easier to manage pay per click campaigns by acting as a “ trusted advisor ” to search marketers. However, Clickable offers more extensive services as well. With Clickable Platform , we not only optimize existing campaigns to meet revenue...
An exciting new opportunity for search marketers is the ability to advertise on mobile devices. With the number of people using Blackberry phones, iPhones, and Google's Android phones growing every day, mobile advertising is becoming a more and more lucrative way to promote your products and services...
Last week, we discussed a copywriting best practice that helps improve Click-Through Rate (CTR) in almost every case: properly capitalizing your ad copy . In most cases, however, you won’t know what works until you test variations of your ad copy. Building multiple versions of your ads and determining...
In his Definitive Guide to Google AdWords , Perry Marshall makes the case that search marketing is just the latest and most sophisticated version of the kind of direct marketing that advertisers have been practicing for over a century. Even back then, he points out, advertisers recognized the importance...
There’s a significant amount of overlap between search engine marketing (SEM) and search engine optimization (SEO) best practices. Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs...